I was part of a team that designed complex entertainment systems across tv, web and native apps for high profile clients, including Vodafone, Telecom Italia, and Vimeo
My role: user and competitor research, visual and interaction design, wireframing, icon design, managing stakeholders
W12 Studios is a digital product design agency that focusses on designing entertainment services for media companies around the globe. You can find out more about their work here.
My position at W12 Studios was as a Product Designer, designing complex entertainment systems across tv, web, tablet & mobile (responsive and native app). I worked with a a great team of product designers from 3 main practice areas: Visual, Motion and Development, and high profile clients, including Vodafone, Telecom Italia, and Vimeo.
In this role I: conducted digital strategic planning, competitor research, product audits, wireframing, visual and interaction design, prototyping (invision), crafted use cases, personas and user journeys. We worked as a multidisciplinary team to build high fidelity prototypes to communicate the design to the client, validate and test. I also managed communications with stakeholders and organised teams.
One project that really stands out was a 6 month project for Telecom Italia (TIM) which I helped lead. TIM had a range of tv, music, reading and gaming products which had no common visual or interaction language and a number of usability issues. We spent the first 3 months developing an experience language that solved the usability issues and visually united the products, and then 3 months designing their entertainment product across tv, web, tablet and mobile.
